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Originally Posted by Windshieldfarmer
Not sure I would spend a dime for the M package. If I owned one the first thing I would do is take a heat gun to those black side decals. Geez BMW, didnt you solicit any prior feedback from customer test groups?
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When you have listened to what BMW said about car clinics the last years, you would know they totally ‘inverse’ prospect buyers’ feedback.
Based on Adrians’ interviews, you could conclude that BMW developped somekind of ‘cognitive dissonance’ about it: When prospects where happy with what was shown, that proved that they were not innovating enough and they rejected the design. When there was much resent and critique, it proved they had it right and they categorised us as being conservative. It’s like this that they were convinced that beever grills where the way to go: most prospects hated it. 