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How virtualization is transforming automotive software development

Software-defined vehicles demand a virtualization-first approach to enable global collaboration, earlier testing, and faster innovation. By Rolf Schaefer ...

What are automotive ‘over-the-air’ updates? A marketing professor explains

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify...

Automotive Divergence: How Cars Are Splitting Into Two Worlds and What it Means for BMW

The automotive world is at a crossroads—not just because of electrification...

book recommendations. – thoughts on automotive design

I actually managed to read a few car design books in the last year, one upside of lockdown it seems. There are many...

Happy Yuletide Holiday! – thoughts on automotive design

Happy holidays to you all! I have an interesting treat for you on this Xmas holiday. I often mention that my very...

Why all Car Design is Retro – thoughts on automotive design

The “Dead Internet Theory” suggests much of the content online today isn’t generated by real humans, but by algorithms recycling older material. Ironically,...

Step-by-Step Rendering of a Sports Car – thoughts on automotive design

This is a step-by-step tutorial that will teach you how to create a digital car rendering yourself. We start by clarifying what a good...

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