The Audi Concept C made its debut in Milan in early September, followed soon after by an appearance at the IAA in Munich.
The street-legal concept is based on Audi’s four new design principles: clarity, technology, intelligence, and emotion.
With its proportions, surfaces and details, the Concept C establishes a bold identity that will play a defining role in shaping Audi’s future.
The interior of the vehicle showcases quality craftsmanship. The high quality materials create a distinctive tactile, visual, and emotional experience. The interplay of design, aesthetics, and control elements appeals to all the senses.
The interior also conveys a sense of symbiosis of technology and emotion. Subtly integrated technology ensures an intuitive user experience, with every physical control crafted to deliver high mechanical quality and a refined sound – the signature “Audi click.”
With haptic control elements on the steering wheel and in the center console, the design also emphasizes clarity and precision when it comes to operation.
Digital elements are always close by, yet never dominant. A foldable 10.4-inch display remains hidden until activated, preserving a calm and uncluttered interior. Information appears only when needed – seamlessly and in context.
The Audi Concept C continues the legacy of sports cars like the TT, R8, RS 6 (C6, 2004), and the Auto Union Type C racing car and marks the brand’s bold step into a new era of clarity.
The street-legal concept vehicle offers a preview of a future production model – an all-electric sports car that puts dynamic performance, design, speed, and emotion at its core.
Like the Concept C, the production version will blend open-top driving with a refined hardtop.
(Source: Audi)