For years, the auto industry chased bigger screens and cleaner dashboards. Now, Audi is beginning to tap the brakes. The four-ringed brand has confirmed that its next-generation interiors will move away from screen-dominated layouts and reintroduce physical controls—something many enthusiasts never wanted to lose in the first place.
According to technical chief Rouven Mohr, the goal is simple: integrate technology more subtly. Screens will still be there, of course, but they won’t dominate the experience. Instead, customers can expect a more balanced approach in future Audi cars—one where tactile buttons and intuitive controls coexist with digital interfaces.
It’s a move that reflects changing customer preferences. Buyers across Europe, North America, and Australia have made it clear—they want controls they can use without taking their eyes off the road. And frankly, that makes perfect sense.
However, this change won’t happen overnight. Upcoming models like the Audi Q7 and the rumoured Q9 will continue with the current design philosophy, which is dominated by large displays.
Source: GoAuto