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Sulfur-crystal battery could triple EV range without cobalt or nickel

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Sulfur-crystal battery could triple EV range without cobalt or nickel


A German startup believes it has the recipe for electric vehicle battery cells that are cheaper, more energy dense, and less problematic for the environment than current lithium-ion cells. But commercialization seems a long way off.

Theion announced Thursday in a press release that it is close to completing a 15 million euro (approximately $16.2 million at current exchange rates) Series A round to development of its sulfur-crystal battery chemistry. It’s based on proprietary anode technology that Theion hopes will extend battery life—one of the main obstacles to sulfur-based chemistries.

Theion sulfur-crystal EV battery development

Theion sulfur-crystal EV battery development

With this chemistry, Theion is aiming for energy density of 1,000 Wh/kg, which is about triple that of leading-edge nickel manganese cobalt (NMC) cells today, including the 4680 cells used in the Tesla Cybertruck. Such energy density would allow for much lighter cells without sacrificing range, or increased range from the same volume.

Theion claims it can achieve this without using nickel or cobalt, addressing environmental and human-rights concerns associated with the mining of those metals. Overall, Theion claims its cells could have a one-third lower carbon footprint—and cost—compared to conventional cells. That’s because, as the firm notes in its release, sulfur is the 16th most abundant element on Earth, and costs much less than the raw materials of NMC cells.

Stellantis STLA Medium platform

Stellantis STLA Medium platform

But as Theion emphasizes, longevity in cycle life will be the challenge for sulfur-crystal batteries. The startup believes its batteries need to maintain performance over 1,000 charge/discharge cycles to be commercially viable, a target it aims to build up to, after initial testing of 500 Wh/kg cells at 500 cycles, before starting production.

Research into lithium-sulfur batteries for EVs goes back at least a decade, and we’ve seen impressive claims about their ability to boost EV range before. Stellantis has even partnered with not one, but two startups—Lyten and Zeta Energy—that aim to commercialize the tech, perhaps by the end of the decade. But it remains to be seen if any of these efforts—Theion’s included—will overcome the hurdles and get sulfur batteries into production EVs.



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BMW M Drive Tour 2025 Gathers Colorful M Cars

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BMW M Drive Tour 2025 Gathers Colorful M Cars


The BMW M Drive Tour has become something of a tradition, having been held for several years now. It’s an excellent opportunity for the brand to showcase the depth of its M portfolio and the wide range of configurations available. Fresh images from Bulgaria capture all the fan favorites from the current lineup.

Participants who sign up for this type of event are in for a real treat. BMW organizes test drives that let them sample various M models and experience their distinct personalities. The M2 is the most playful of the group, while the M5 stands out as the all-rounder. That’s especially true in Touring form.

Highlights from the gallery include a special M4 CS and an M2 tricked out with M Performance Parts. The G87 has a carbon fiber body kit and the center-exit titanium exhaust. The M4 Convertible is a relatively rare sight at events like this, so it’s nice to see a couple of G83s in attendance. Choosing a favorite is nearly impossible, though we’d probably gravitate toward one of the M5 wagons. The G99 is all the car most people will ever need.

BMW M DRIVE TOUR 44BMW M DRIVE TOUR 44

BMW hasn’t specified which cars came with a manual gearbox, but we’d like to think a few had three pedals. Naturally, the M4 Convertible and M5 are automatic-only since they’re only sold with xDrive. While M says there’s still sufficient demand for manuals, it’s hard to imagine the 6MT surviving beyond this decade. The current generation of M cars is likely the last to offer a stick shift as electrification ramps up to meet stricter emissions rules.

There’s still time, however, to row your own gears in an M car. The M2 and M4 are expected to remain in production until mid-2029. The M3’s days are numbered, with the G80 reportedly bowing out in early 2027. Although the G84 successor has been announced, we’ve previously reported that it may be automatic-only.

Beyond transmissions and the broad mix of M models, these images also showcase the vibrant Individual color palette. It’s like an M-branded Skittles festival, complete with the occasional Frozen matte finish for those looking to stand out even more.



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The Ingenieur Perpetual Calendar 41 Marks a Confident New Chapter for IWC

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The Ingenieur Perpetual Calendar 41 Marks a Confident New Chapter for IWC


Earlier this year, at Watches and Wonders Geneva 2025, IWC Schaffhausen showed us the Ingenieur Perpetual Calendar 41, a watch that finally brought our favourite calendar complication to a wonderful sports elegance collection. It may seem unbelievable that IWC has never included the perpetual calendar in an Ingenieur case but that is how history has somehow worked out. So, as IWC itself observes, now the Gerald Genta design finally meets the Kurt Klaus-developed perpetual calendar module that allows all indications to be adjusted by just one crown.

Read More: IWC’s Manufacturing Dreams

Reports frame this release as a major step for the modern Ingenieur line, which was reintroduced in 2023 in this current shape and form. Now, a high complication is not a game-changer for any given collection but it does signify a certain level of confidence on the part of the brand. It might even be read as an indication that demand for this long-missing feature in the IWC range is a real thing. After all, the manufacture has limited resources to devote its in-demand complications to. Basically, more Ingenieur perpetual calendars means fewer perpetual calendars in other sought-after collections, most notably the Pilot’s and Portugieser collections.

Read More: The Conversation: Engineering Success

Of course, by incorporating a high complication, IWC is giving the sports chic or sports elegance collection better “street credibility,”  so to speak. The  Ingenieur Perpetual Calendar 41 draws its primary aesthetic cues from the 1976 Ingenieur SL (Ref. 1832), as we and many others have observed. The stainless steel case, which IWC lists at 41mm but is more precisely 41.6mm in diameter and 13.4mm thick (we measured this at the fair and it is confirmed by Monochrome), retains its signature look. As you can easily see, this includes the characteristic round bezel secured by five (functional) screws and a seamlessly integrated stainless steel H-link bracelet.

Read More: Watches and Wonders Geneva 2025: Are Swiss Watch Prices Out of Control?

Reviewers have praised the “flawless” case finishing, which features an elaborate mix of satin-finished and polished surfaces to accentuate its sculptural lines. Yet it should be remembered that this very strong look is take-it-or-leave-it, as it should be. The bracelet, which uses a butterfly clasp, is noted as being true to the original design while being adapted for current tastes, and we join other commentators in wishing for a modern micro-adjustment system.

A highlight of the watch is the textured blue dial, which features the Ingenieur’s characteristic “Grid” pattern. This is not merely printed or stamped but created in “negative relief,” a complex process of applying small lines and squares to the dial base, giving it exceptional depth. The perpetual calendar information (pad-printed) is split across the three subdials including the date (3 o’clock); month and perpetual moon phase (6 o’clock); and day of the week and leap year (9 o’clock).

Read More: The TOP GUN Miramar Marks a First for IWC

Read More: Probus Scafusia: Behind the Doors of IWC Schaffhausen’s Swiss Watchmaking Facility

To maintain balance, IWC did something notable and unusual for contemporary mechanical watches: the watch has no second hand. It is easy to miss this detail even though it has been highlighted in multiple hands-on reviews (and now this one too). This is really because the seconds are often an after-thought but in a perpetual calendars, where things appear to move slowly (versus a chronograph), the absence of running seconds is significant and is yet another take-or-leave-it move. Applied hour markers and rhodium-plated hands are all treated with SuperLuminova.

Powering the watch is the IWC-manufactured 82600 calibre, visible through a sapphire caseback. A key feature is the aforementioned moon phase indicator, which is accurate to one day in 577.5 years, if the watch keeps running. As usual here, all indications are adjusted via the screw-down crown, allowing the case to be free of any odd recessed pushers or correctors. Water-resistance is rated to 100 metres.

Read More: IWC’s Anti-Magnetic Charm

For more on the latest in luxury watch reads, click here.



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How to Make the Most of Your Visit

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How to Make the Most of Your Visit


The first time I visited an RV show, I was both excited and completely overwhelmed. We were there to get an idea of what we wanted our next home-on-wheels to look and feel like, and the possibilities seemed endless.

I loved that attending the show allowed us to explore a wide variety of rigs so we knew what our options were. My husband and I also appreciated the opportunity to learn from experts, and while we didn’t take advantage of any of the deals being offered, I could definitely see that being a major perk as well. 

The best way to head into your first RV show? Prepared. Knowing what to expect will help ensure a productive and stress-free experience. Here are my tips for preparing to go to your first ever RV show. 

What to Expect at an RV Show

A Variety of RVs and Exhibits

For me, the coolest thing about any RV show is the fact that I can get up close and personal with a huge variety of RVs. We’ve seen everything from luxury class As to adorable little campervans and tiny trailers at these shows, and I adore imagining myself in the different types of RVs. In fact, being able to spend time in a variety of RVs and imagine my day-to-day life in each has helped me figure out which type of RV and floorplan is best for my family. 

Besides RVs, most RV shows also feature vendors selling the newest RV gadgets and camping gear. This is awesome and we have discovered some really helpful products thanks to these exhibits and booths. 

Seminars and Demonstrations

Another major benefit of attending an RV show? The super cool seminars and demonstrations that are part of the show. These can be about anything from RV maintenance to full-time RV living and they are put on by experts, meaning you’ll get valuable insights that are hard to find elsewhere.

Deals

As I mentioned above, many manufacturers and dealerships also offer exclusive show discounts. Some promotions are only available during the event, which can include cash rebates, financing incentives, or upgraded features. We’ve never been ready to take advantage of these deals, but if you did go in ready, you could save thousands of dollars on an RV purchase. 

How to Prepare Before You Go

Research the Show Details

First things first: Research is key. This will allow you to get the most out of your first RV show.

You’ll want to find out 1) the dates, hours, and location of the show, 2) the cost of entry and whether you need to buy tickets in advance, as well as 3) the parking options that will be available to you and any parking fees you will need to be prepared to pay. Some shows will have RV parking available. If this is something you need, make sure it is an option beforehand. 

You may also want to learn about what exhibitors, RV brands, and dealerships will be at the show. Knowing the schedule of events and seminars is also important. 

Set a Budget

Go in with a budget. Know how much you are willing to spend on an RV and stick to that amount. It’s also a good idea to set a budget for smaller purchases such as RV gear and even meals purchased at the show. Having budgets for each of these things will help you avoid overspending, something that is easy to do when you’re surrounded by so many cool options. (Ask me how I know.)

Know Your Priorities

You’ll also want to go in with a list of RV must-haves. These are the things that you really need to have in an RV in order to be 100% satisfied with your purchase. For example…

  • Do you need more than one bathroom?
  • Are bunk beds important?
  • Do you require fuel efficiency or a lot of storage space?

Knowing these things going in will help narrow your options and ensure you spend time looking at the RVs that will really suit your needs. 

Q&A

How do I prepare for my first RV show?

Once you know what RVs and gear will be on display and what seminars will be happening, you can make a plan for which models you most want to see and which talks you most want to attend.

Make sure to keep a map of the show and a list of your RV must-haves on hand, and carry a notebook to make notes about each RV and your likes and dislikes.

Smart Strategies During the RV Show

Start with the RVs You’re Most Interested In

RVs come in all shapes and sizes. Start your tour by focusing on the rigs you’re most likely to buy. This means going in knowing whether you prefer a motorhome, trailer, or campervan, as well as what size and features you’re looking for. This is where that aforementioned list of RV must-haves comes into play. 

Exploring your top contenders first helps prevent decision fatigue and allows you to give each RV the attention it deserves.

Take Photos and Notes

Like I said earlier, it’s a good idea to bring a notebook along for note taking. You can also use your phone to document details about each RV and take photos of things you want to remember. 

Things to look for (and think about) include:

  • Floor plan layouts
  • Storage capacity
  • Comfort features like seating, sleeping, and kitchen areas
  • Any unique innovations or technology

Ask Questions

I found that sales representatives at RV shows are more than happy to chat about their rigs and products. In fact, many of them have been a little too chatty in my experience. If you have questions, find someone to ask; they will be thrilled to help you better understand their offerings. 

Q&A

What questions should I ask at an RV show?

These are some of the most important factors to inquire about that will help you determine whether any RV is right for you:

  • Towing weight and requirements
  • Fuel economy and energy systems
  • Maintenance schedules and costs
  • Warranty and after-sales support

After the Show: Follow Up and Compare

Organize Your Notes

After attending an RV show, I like to go home and compare my notes and photos. It can be helpful to create a comparison chart highlighting things like essential features, layouts, and pricing. This visual reference helps me to clarify my options and prevent confusion when making a purchase decision.

Contact Dealers or Owners

If a particular model caught your eye, reach out to dealers for follow-ups. Ask about ongoing promotions, financing options, or available upgrades. This ensures you get the best deal while the show’s momentum is still fresh. If the show is still happening when you call, you may still be able to take advantage of any RV show discounts that were being offered during your visit. 

Rent to Confirm Your Choice

Personally, I would never buy an RV on a whim. I like to go home, compare my notes and photos, and really mull the decision over before finally diving in. One thing that can be helpful during the decision making process? Renting the RV model that you’re considering buying. 

A short rental allows you to…

  • Experience driving and handling different RV types.
  • Test sleeping, cooking, and living arrangements in real conditions.
  • Evaluate the storage space and comfort level for you and your family.
  • Reduce the risk of buyer’s remorse.

I’ve found that sometimes an RV will sound perfect in theory, but in practice simply doesn’t work for my family. It’s better to find this out while renting the rig rather than discovering the problem after the purchase has been made.

Bonus Tips for a Great Experience

Go on Weekdays

One of the major benefits of working from home and homeschooling my kids is that we’re available to attend events during the day. This comes in especially handy when it comes to RV shows, which can be insanely crowded on weekends and in the evenings.

By attending during the weekday, we don’t have to fight crowds and we have more time to explore each RV, interact with sales staff, and experience demonstrations without feeling rushed. I highly recommend doing this if at all possible. 

Bring Family or Travel Companions

We like to attend RV shows as a family affair. Not only does it give us some quality time together, but it also helps us see how we all fit and move in the RVs we are considering purchasing. It’s a practical way to see if sleeping arrangements, seating, and storage meet our group’s needs.

If you plan to RV with others, I highly recommend bringing your travel buddies along to the show.

Keep an Open Mind

Yes, it is good to go in with an idea of what you want. That said, it’s also good to keep an open mind. Sometimes the perfect fit may not be what you expected, and that’s okay. In fact, that’s the beauty of RV shows! They allow you to check out rigs you may not even think to look at otherwise.

Frequently Asked Questions

Are RV shows worth attending for beginners?

Yes! RV shows are perfect for both beginner RVers and seasoned pros. They allow attendees to see a wide variety of RVs, ask questions, and learn from experts—all in one location.

Can I buy an RV at the show?

Yep! Most RV shows allow on-site purchases. Not only that, but dealerships usually offer exclusive discounts and financing options during the show. 

What should I do before going to my first RV show?

You can plan ahead and go in prepared by reviewing the event schedule and map, listing RV types to explore, setting a budget, wearing comfortable shoes, and bringing water and a notebook for notes and photos.

What questions should I ask at an RV show?

If you see an RV you like, make sure to ask about towing capacity, maintenance, fuel efficiency, warranties, and financing options. Also, inquire about any show-only deals, which can save you a lot of money.

Should I rent an RV before buying?

We always recommend renting before buying. Doing so allows you to experience how an RV drives and whether it fits your travel style and meets comfort needs. Platforms like RVshare make it easy to test the exact make and model you’re considering.

How can I make the most of an RV show?

Arrive early on a weekday, tour your top picks first, take notes and photos, hang out inside each RV to imagine traveling, and compare features side-by-side. Don’t rush the experience and don’t buy for the sake of buying. 

How do RV shows work?

RV shows are super cool because they gather numerous RV brands and dealers in one location. This gives attendees a chance to tour a wide range of RVs and ask questions and attend RV seminars. Usually, guests can also purchase on-site with special pricing.

Are RV show prices better than dealership prices?

Often, RV show prices are deeply discounted, and if you visit toward the end of the show, you may even be able to haggle a deeper discount. If you ask me, RV shows are one of the best times to buy if you are sure about what you want. That said, you should never rush into an RV purchase. 

What’s the best way to compare RV models?

During the show, compare rigs based on size, layout, storage, features, fuel efficiency, and comfort. Test-driving or renting similar models can help you get a better feel for whether an RV will work for you. 

What’s the difference between RV types (Class A, B, C)?

Class A RVs are large luxury motorhomes ideal for full-time travel. Class B RVs are compact camper vans perfect for easy driving and parking. Class C RVs are mid-sized with a cab-over design, balancing space and maneuverability. Other RV types include towables such as travel trailers and fifth wheels. 

Going to an RV show is a wonderful way to get a feel for what you want in an RV. It’s also a good way to learn more about the world of RVing and score some deep discounts. Why not find an RV show near you and plan to attend? I’m certain you won’t be disappointed!



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Experts Predicted An EV Sales Collapse. It’s Already Started

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Experts Predicted An EV Sales Collapse. It’s Already Started



Jim Farley was right. Last month, Ford’s CEO predicted that market share of electric cars would be cut in half once the federal tax credit for clean vehicles met its untimely demise on September 30. 

And in the first month of the post-tax-credit future for EVs, that’s exactly what happened. Both J.D. Power and S&P Global Mobility estimate that October’s EV market share plummeted to around 5% in the U.S., from a record high of over 12% in September. 

According to S&P Global Mobility, some 64,000 new electric vehicles were sold in October. That’s a epic drop from September, when Americans bought or leased nearly 150,000 EVs as they scrambled to cash in on the expiring $7,500 incentive. 

Starting in November, Critical Materials will hit your inbox each morning at 8 a.m., delivering the latest EV news curated by our expert staff.

Plug-in hybrids got hit hard too, with their market share dropping from 2.2% in September to just 1% in October, per J.D. Power. 

“The automotive industry is experiencing a significant recalibration in the electric vehicle segment in the first month following the expiration of the federal tax credits,” said Tyson Jominy, J.D. Power’s senior vice president of data and analytics. 

You could say the EV market is coming to terms with a new reality for consumer demand—one in which electric cars are now unsubsidized, more expensive to buy and have to sell on merit alone. That may be part of what’s going on here, and that’s certainly going to be a factor over the coming months and years.

Importantly, though, the massive rush to buy electric cars since July has also resulted in what S&P Global Mobility calls an EV volume “hangover.” In other words, July, August and September stole tons of sales from October and beyond, so it’s only natural to see an immediate and precipitous slowdown. 

Apparently, it could’ve been worse. 

“Actions by multiple manufacturers to reduce EV prices and increase discounts to offset the loss of the federal credit are helping to maintain EV affordability, thereby preventing an even larger decline in EV sales,” said Thomas King, president of the data and analytics division at J.D. Power. 

Manufacturers are offering thousands in discounts to help make up for the loss of the tax credit and move cars out of inventory. Just after the tax credit lapsed, Hyundai slashed pricing for the 2026 Ioniq 5 by up to $9,800. BMW is offering a $7,500 off of leased EVs through October 31. The list goes on.

The big question, then, is what happens next. Because the tax credit isn’t the only big change rocking the EV world.  

The Trump administration and Republican-controlled Congress have also gutted fuel economy regulations and California’s EV mandate, so car companies now face no penalties for electrifying too slowly. That means many will probably choose to dial back their EV growth plans, while doubling down on their gas-burning cash cows for as long as possible.

We’ve already seen a spate of announcements on that front. Acura last month killed its ZDX SUV after just one model year. Ford is idling production of its F-150 Lightning pickup through the end of the year, although that’s also related to aluminum supply. General Motors now plans to make the 2027 Chevrolet Bolt on one shift rather than two, and it laid off 1,750 workers from its EV business this week. Kia on Thursday said it would postpone its upcoming EV4 sedan “until further notice,” although that probably had a lot to do with tariffs too.

Given the uncertainty around consumer demand, the hazy future of EV policy and the rapid-fire pullback from automakers, it’s not surprising that S&P Global Mobility expects “continued month-to-month volatility in [battery-electric vehicle] sales and market share” and “a significant drop in adoption” in the fourth quarter of 2025.

Most industry experts believe that Americans will buy more and more EVs over the next several years—even if that growth happens more slowly it would have under friendlier Biden-era policies. But in the near term, it looks like things might get a little ugly. 

Contact the author: Tim.Levin@InsideEVs.com



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Driving the best possible bargain now isn’t the best long-term strategy, according to game theory

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Driving the best possible bargain now isn’t the best long-term strategy, according to game theory


Conventional wisdom says that you should never leave money on the table when negotiating. But research in my field suggests this could be exactly the wrong approach.

There’s mounting evidence that a short-term win at the bargaining table can mean a loss in terms of overall trust and cooperation. That can leave everyone – including the “winner” – worse off.

As a former executive, I’ve managed large contracts as both a buyer and a seller. Now, as a business professor, I study these trading partner relationships, exploring what works in practice. My work supports what economic theorists and social scientists have been arguing for years: The best results come when people collaborate to create long-term value instead of fighting for short-term wins.

What game are you playing?

Research into art, science and practice of collaborative approaches dates back to the 1940s when the mathematician John von Neumann and economist Oskar Morgenstern used mathematical analysis to model competition and cooperation in living things.

Interest in collaborative approaches grew when researchers John Nash, John C. Harsanyi and Reinhard Selten won a Nobel Memorial Prize in Economic Sciences in 1994. Their work inspired academics around the world to delve deeper into what’s known as game theory.

Game theory is the study of the outcome of strategic interactions among decision makers. By using rigorous statistical methods, researchers can model what happens when people choose to cooperate or choose to take an aggressive, power-based approach to negotiation.

Many business leaders are taught strategies focusing on using their power and playing to win – often at the other party’s expense. In game theory, this is known as a zero-sum game, and it’s an easy trap to fall into.

Kate Vitasek lays out five rules for developing a value creation strategy.

But not every game has a clear winner or loser. In economics, a win-win game is called a nonzero-sum game. In this sort of situation, people aren’t fighting over whose slice of a pie will be larger. They’re working to grow the pie for everyone.

A second dimension of game theory is whether people are playing a one-shot or a repeated game. Think of a one-shot game as like going to the flea market: You probably won’t see your trading partner again, so if you’re a jerk to them, the risk of facing the consequences is low.

An interesting twist uncovered by studying repeated games is that when one party uses their power in a negotiation, it creates the urge for the other party to retaliate.

The University of Michigan’s Robert Axelrod, a mathematician turned game theorist, coined this a “tit-for-tat” strategy. His research, perhaps best known in the book “The Evolution of Cooperation,” uses statistics to show that when individuals cooperate, they come out better than when they don’t.

The case for leaving money on the table

Another Nobel laureate, American economist Oliver Williamson, has offered negotiating advice that most would call a paradigm shift – and some, a heresy.

That advice? Always leave money on the table – especially when you’ll be returning to the same “game” again. Why? According to Williamson, it sends a powerful signal of trustworthiness and credibility to one’s negotiating partner when someone consciously chooses to cooperate and build trust.

The opposite approach leads to lost trust and what the Nobel laureate economist Oliver Hart calls “shading.” This is a retaliatory behavior that happens when a party isn’t getting the outcome it expected from a deal and feels the other party is to blame.

Simply put, noncollaborative approaches cause distrust and create friction, which adds transaction costs and inefficiencies.

The million-dollar question is whether collaborative approaches work in practice. And from my vantage point as a scholar, the answer is yes. In fields as diverse as health care to high-tech, I see growing real-world evidence backing up the insights of game theory.

The lessons are simple yet profound: Playing a game together to achieve mutual interests is better than playing exclusively with self-interest in mind.



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Toyota Powertain boss confirms new V8 engine for next supercar

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Toyota Powertain boss confirms new V8 engine for next supercar


There has been a lot of buzz surrounding Toyota’s next flagship supercar – GR GT / Lexus LFR. The company’s powertrain boss has now confirmed that a new V8 engine will be introduced in the Toyota GR GT.

While speaking with the media at the Japan Mobility Show 2025, Takashi Uehara, powertrain president at Toyota, stated that a twin-turbo V8 hybrid engine is being developed for its flagship supercar. It is part of a new range of modular petrol engines that will include 1.5-liter and 2.0-liter turbocharged 4-cylinder units.

The same engine will be used in the Lexus LFR, which is being touted as the replacement for the legendary Lexus LFA.

lexus-sport-concept (1)

“We have several partitions with the engines. For example, I don’t say for the 1.5-litre we have only a sporty one… so for both sizes of engines, we have several partitions if necessary,” Uehara said.

“So maybe we could have a V8 with a more gentle [character] or we could have a more muscular, heavy-duty version.”

Explaining the reason behind opting for a V8, Uehara added, “The best point of performance and also we have to care about the design of combustion [engines], but also if we say fast, maximum power is required. To think of the maximum power, we have to design the maximum rpm [revs per minute], and we have to care about the design of the combustion chamber – then we select V8.”

Source: CarExpert



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Things to Do in Milwaukee – 6 Ways to Have an Awesome Time in Brew City

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Things to Do in Milwaukee – 6 Ways to Have an Awesome Time in Brew City


This post may contain affiliate links.

Milwaukee, Wisconsin has had a special place in our hearts ever since our first visit back in 2016. The city made such a lasting impression that we’ve found ourselves coming back again and again. On our 2021 Summer with Mom road trip, we loved showing Momma Russo around some of our favorite spots, and this summer, we had the joy of introducing my parents to one of our favorite cities in the Midwest.

We hope you’ll enjoy exploring “Brew City” as much as we do and maybe even fall in love with a few of our favorite things to do in Milwaukee.

Things to Do in Milwaukee

What’s so great about Milwaukee, Wisconsin you ask? For starters, the people are genuinely kind, the city is packed with festivals, and it’s both walkable and easy to navigate by car. You’ll find activities along the Milwaukee River, layers of history and culture, amazing food, endless breweries (and yes, plenty of cheese curds).

Walk, Bike, Kayak or Cruise the Milwaukee Riverwalk

Lakefront Brewery Great View of Milwaukee

Depending on how active you want to be, there are many ways to enjoy the Milwaukee River. Take a stroll or go for a bicycle ride on the Riverwalk. The paved path stretches along both sides of the river offering wonderful views of downtown Milwaukee.

Bronze Fonz Statue in Milwaukee

Where is the Fonz from Happy Days? You can find the Bronze Fonz statue in Downtown Milwaukee where Wells Street crosses the river. While you’re in the area, keep an eye out for Gertie the Duck and her six ducklings.

One of our favorite ways to experience Milwaukee is from the water, by kayaking along the river. The city’s striking architecture and rich history take on a whole new perspective when you’re paddling through its channels. Along the way, you’ll find public boat docks where you can pull over for a break or even grab a bite to eat. A four-hour kayak rental gave us plenty of time to explore both the river and the harbor at a relaxed pace.

If kayaking isn’t your style (or even if it is!), we also recommend a scenic cruise along the Milwaukee River. We’ve taken the tour with The Milwaukee Boatline twice now on their Vista King, and it’s always a highlight. The narration strikes a great balance of fun and informative, and the views alone are worth the ticket. You can even catch a glimpse of our very first Milwaukee boat tour in the video below.

Brewery Tours: Lakefront, MKE Brewing & Best Place

Milwaukee Brewery Tour MKE Brewing Co

No trip to Milwaukee is complete without a brewery tour, it’s practically a rite of passage in Brew City. Two of our favorites are Lakefront Brewery and Best Place at the Historic Pabst Brewery, each offering a totally different (but equally memorable) experience.

For a funny tour with great views and good eats, head over to Lakefront Brewery. The 50-minute tour kicks off with a beer sample of your choice, then takes you behind the scenes with plenty of humor mixed in. Afterward, grab a seat on the riverside patio and enjoy a few more samples while soaking in the atmosphere.

If you’re more of a history buff, head over to Best Place at the Historic Pabst Brewery. This tour dives into Milwaukee’s deep brewing heritage and the story of how Pabst Blue Ribbon became a household name. Of course, it’s best enjoyed with a pint of PBR in hand.

Meet the Beer Barons that Made Milwaukee Famous

Pabst Mansion Tour Statue of Captain Pabst

Milwaukee is often referred to as the “Beer Capital of the World.” Remember these four names as you explore the city: Schlitz, Pabst, Blatz, and Miller. If you only have time for one tour, then head to Pabst Mansion. The guided tour reveals fascinating history about the Pabst family with a detailed look inside their 20,000 square foot mansion. One of the highlights for me is Captain Pabst’s My Dear Children letter on display in his study.

Spend a Day or Two at the Museums

Harley Davidson Museum Milwaukee

Two of Milwaukee’s most popular museums are the Milwaukee Art Museum and the Harley Davidson Museum. The Art Museum is an architectural landmark on the lakefront, home to a stunning collection that ranges from classic to contemporary. Over at the Harley-Davidson Museum, you don’t need to be a motorcycle enthusiast to have a good time. The exhibits highlight design, culture, and history, including Harley’s fascinating role in WWII.

If you’re looking for more options there’s the Betty Brinn Children’s Museum featuring interactive learning and the always free Haggerty Museum of Art at Marquette University.

Dine at Some of the Best Places to Eat in Milwaukee

Milwaukee has an incredible food scene, and over the years we’ve found a few favorites that we keep going back to.

Friday Fish Fry

Friday Fish Fry Lakefront Brewery

If you happen to be at Lakefront Brewery on a Friday, don’t miss their classic beer-battered fish fry. The combo platter with crispy cod and golden potato pancakes is a true Wisconsin tradition.

For more fish fry options, head over to OnMilwaukee’s Fish Fry Guide.

Cranberry Walnut Bread

Artisan Bakery Milwaukee Rocket Baby Bakery

For something on the sweeter side, head to Rocket Baby Bakery, where the shelves are lined with fresh-baked artisan breads. Whether you’re after a crusty baguette or a hearty sourdough, they’ve got you covered. Our personal favorite is the cranberry walnut sourdough made with whole wheat and rye.

Garlic Cream Sauce Pizza

Transfer Pizzeria Cafe

At Transfer Pizzeria Cafe, the real question isn’t what toppings to get, it’s which sauce to choose. Their garlic cream sauce is legendary, especially on the Garlic Lover’s pizza with sausage and pepperoni (a post-kayaking favorite of ours). But if you’re more of a purist, their classic red sauce pies deliver that comforting, traditional flavor.

Brunch Any Day of the Week

Blues Egg Milwaukee English Muffin

You don’t have to wait for the weekend to enjoy brunch in Milwaukee. Blue’s Egg offers house made baked goods and favorite brunch items everyday of the week. Snag a seat at the bar to avoid the long wait for tables. My favorite item is the house made english muffin served with whipped butter.

Bratwurst in a Pretzel Bun

Milwaukee Public Market Brat in pretzel roll

The Milwaukee Public Market is a unique food destination in the Historic Third Ward featuring a range of local fare. The variety of stalls serve dishes from bratwurst to lobster all under one roof. In the mood for a pour over coffee or custom made salad? There are stalls serving that too.

Spice Up Your Cupboard

Spice House Milwaukee Cinnamon

For anyone who loves to cook, a visit to The Spice House is a dream come true. The wide selection of high quality spices will have you wondering if there’s room in the cupboard for all of it. The best part is you can sample every spice before you buy. Just be careful with some of their chili powders.

Squeaky Wisconsin Cheese Curds

Clock Shadow Creamery Wisconsin Cheese Curds

Wisconsin is proud of their cheese, especially squeaky cheese curds. Whether you like it fresh or deep fried, there are plenty of spots to try Wisconsin cheese curds. We love the fresh cheese curds at Clock Shadow Creamery. For the best deep fried cheese curds, head over to our Green Bay Travel Guide!

Attend a Festival

German Fest Milwaukee Live Glockenspiel

Milwaukee is home to countless festivals, and every time we’ve visited, there always seems to be something happening, especially in the summer. From cultural celebrations to food and music fests, the city really knows how to throw a party.

One of our personal favorites is German Fest, which we’ve had the chance to attend twice. It’s a lively mix of polka music, cultural activities, schnitzel, bratwurst, giant pretzels and plenty of beer. But our favorite part has to be the live glockenspiel show, where costumed performers bring the tradition to life with music. It’s quirky, fun, and unlike anything we’ve experienced at another festival.

Where to Camp in Milwaukee, Wisconsin

We’ve camped at Cliffside Park in Racine about 30 minutes south of Milwaukee. Below are some other options.

To quickly find campgrounds, RV dumps, propane fills, potable water and more RVing/camping resources we use Allstays. Check out our AllStays Review.

Find nearby Harvest Hosts. Members have access to vineyards, farms, museums, breweries and more. Read our Harvest Hosts Review or use our referral link to receive a discount.

Check Boondockers Welcome to see if there’s a host member in the area that can accommodate an overnight RV stay. Read our Boondockers Welcome Review or use our affiliate link to sign up.



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Kia launches full-scale attack as its first EV storms into Japan

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Kia launches full-scale attack as its first EV storms into Japan


Kia is officially entering the forbidden land after unveiling its first vehicle in Japan. The PV5 will spearhead Kia’s “full-scale attack” on the Japanese market as it looks to take on Toyota, Honda, and Nissan on their home turf.

Kia launches its first EV in Japan, the PV5

At the Japan Mobility Show on Wednesday, Kia declared its foray into the Japanese market. The PV5, Kia’s first electric van, will serve as a vanguard as it looks to break into Japan’s auto market.

Domestic automakers like Toyota, Honda, and Nissan account for about 90% of new car sales in Japan, making it nearly impossible for foreign automakers to compete.

Kia sees an opportunity to capitalize on Japanese brands that have been slow to transition to EVs, focusing on hybrids instead.

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After unveiling the PV5 in Japan for the first time, Kia said it’s launching a “full-scale attack” on the Japanese EV van market. Kia said the decision comes as demand for EV vans and other electric vehicles is expected to pick up, driven by the Japanese government’s policy to convert 30% of new car sales to EVs by 2030.

Sang Dae Kim alongside the Kia PV5 Passenger (Source: Kia)

Last year, Kia signed a contract with Sojitz, a leading trading company in Japan, to sell electric vans in the country.

Kia and Sojitz are establishing a new business, “Kia PBV Japan,” to establish a local distribution network across the region.

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Kia PV5 display at the Japan Mobility Show (Source: Kia)

Over the next year, Kia plans to add eight dealers and 100 service centers. Kia will launch the PV5 Passenger and Cargo models in Japan in 2026, but more variants are set to follow shortly after. The PV5 WAV, a wheelchair accessible version, and the larger PV7 will arrive in 2027.

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Kia PV5 Passenger (left) and Cargo (right) Source: Kia

“Kia’s entry into Japan is significant in that it goes beyond simply launching new cars and introduces a new form of mobility to Japanese society,” Sang Dae Kim, head of Kia’s PBV business, said.

The PV5 is already rolling out across Europe and South Korea, but Kia has much bigger plans. In addition to Japan, Kia plans to launch the PV5 in the Middle East, Asia, and Africa in 2026.

By the end of the decade, the company aims to sell 250,000 electric vans a year. Japan is expected to be a key market with limited electric solutions in the commercial space. Kia said the PV5 can “also address social issues such as increased logistics, labor shortages, and regional transportation gaps.”

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3 Signs it’s Time to Schedule BMW Suspension Service

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3 Signs it’s Time to Schedule BMW Suspension Service


3 Signs it’s Time to Schedule BMW Suspension Service

Your luxury vehicle is engineered to make you feel like you’re riding on a cloud, but if you’re experiencing a bumpier or noisier ride, it might be time for BMW suspension service. There are a variety of ways your vehicle might be telling you that your suspension is worn or damaged, and it’s important to know what to look out for. Here are three signs you should make an appointment with the expert technicians at Fields BMW Northfield.

Bouncy or Bumpy Ride

One of your suspension’s main purposes is to stabilize the vehicle when you drive over bumps, dips, or small obstacles in the road. When components like the springs, shock absorbers, or struts aren’t able to work properly, you and your passengers might feel like you’re bouncing around the cabin every time you roll over a road imperfection.

Difficulty Handling

If your car or SUV is pulling or drifting to one side, it could mean that your suspension isn’t properly stabilizing your vehicle as well as it should be. This is a very common sign that you need to schedule a BMW suspension service appointment.

Unusual Noises

No one wants to hear banging, clunking, or creaking when they drive. If your vehicle sounds like it’s having trouble when you turn or roll over even small bumps, there’s a good chance your suspension components are worn or damaged.

Schedule Your BMW Suspension Service Appointment in Northfield, IL, Near Chicago

We understand that, like any car trouble, suspension issues can be nerve-wracking. As your partner in keeping your luxury model healthy, we offer convenient 24/7 online service scheduling, OEM BMW parts, and a long list of guest amenities. Schedule your appointment with our BMW dealership in Northfield, IL!





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